If you are simply interested in finding out what some top-rated wine totes are, you can check it out here. However, if you are in the same situation as many of us in which you already have enough wine totes, and you are not sure how to put them to good use, it’s a good thing you are reading this article.
Before going into details on alternative uses that wine totes can have, it’s a good idea to think about some extra benefits as well. Therefore, in the next lines, we will explore a little bit of everything, in order for you to get a clear view of how you can approach the entire wine tote situation.
If you are thinking about using reusable wine totes for more than simply transporting bottles of this lovely drink, you are not wrong. Other people have had the same idea because these handy totes can be extremely useful to pass on promotional messages as well.
Moreover, in the past decades, there has been an entire shift toward finding environmentally-friendly solutions, and reusable totes are part of this conversation as well. If more and more people choose to use reusable bags, then the stress placed on the environment to produce plastic or paper ones is significantly reduced.
However, we will go into more detail on this topic later on in this article. For now, let’s take a look at what the extra promotional benefits can be for someone who wants to promote a message or a brand through more than traditional and online advertising.
No matter what industry you are working in, one thing is surely true, namely that you need to create awareness around your brand or products. Moreover, given that we all live in a world in which advertising is everywhere around us, you need to come up with creative ways to get your message across and reach the intended audience.
This is where reusable wine totes come into play. It might not seem that much, but in fact, you can use them to reach a lot more people with your brand or message than one might expect. If one person uses a tote inscribed with your company’s logo or product and he or she goes into various stores every week, then you can be sure that many people are going to at least notice the brand.
Additionally, you can also align your company’s social responsibility efforts with the message that a reusable wine tote ensures from this point of view. After all, it is essentially a solution to avoid using unnecessary resources, such as paper bags that are then thrown into the trash bin.
Since we’re taking a look at things from a business perspective, you can also think about using them as an extra incentive for people to try a new product if you are into the wine-making industry. Along the same lines, they can be a nice gift for a special occasion, such as holidays, birthdays, or anniversaries, so you can think about some special designs in this direction as well.
Given that many stores also include reusable wine totes into various discount schemes, you can think about negotiating some deals and include your brand and extra promotional messages on these as well.
Last but not least, wine totes are extremely convenient when it comes to carrying multiple bottles of wine from the store, or you are organizing a larger picnic with friends in a nearby area. However, there many other uses that these items can have, especially since they are proving to be such a reliable partner when it comes to carrying various things from one place to another.
Therefore, using them as a promotional vehicle as well definitely pays off in the long run, especially if you go for a creative and funny message that people are certainly going to notice, no matter if they are aware of a specific brand or not. In the end, it’s essential to capture attention first in order to drive more awareness toward a brand or product.
As we’ve already mentioned in the first part of this article, there’s an important environmental quality that reusable wine totes have. Just to have an idea, there are billions of paper bags produced each year only for the liquor industry.
A look at the numbers of 1999 (which is a long time ago) shows us that 10 billion paper bags were produced to be used as grocery bags, and as many as 14 million trees were cut for this purpose.
And we’re talking about numbers from many years ago when there were far fewer shopping opportunities compared to those we have available today if we count the constant growth of the online shopping segment. With this said, one can only see why it’s important to reduce the use of paper and plastic bags, and the right way to this is by using reusable ones as much as possible.
There are a lot of bags used, especially in the industry of alcohol, and wine does play a major part in this category. With this in mind, there are several other reasons for which one can choose to replace paper bags with reusable ones, and one of these is the way they look. While the classical brown paper bag is a reminder of people who are down on their luck, a reusable one only says that you care about the environment while enjoying a good bottle of wine.
Moreover, you can also use the promotional aspect of reusable bags to take your message across to your audience, while also keeping a proof of authenticity as well. This is especially important for those producing premium products that can be subject to counterfeits.
The good news is that people are becoming more and more aware of the importance of preserving the environment, and they want to do this in a fashionable style, so this is a big opportunity to use reusable bags as an extra incentive for them to buy your products.
We’ve already mentioned a lot of ways in which one can benefit from using wine totes, but there are many other ideas that you can implement in the comfort of your home. If you are a frequent wine buyer, then you might already have quite a few tote bags in your kitchen. In case you are not sure what you can do with these other than using them for groceries, the next lines are going to be very helpful.
One such idea is using the bags to keep cords organized in your home. From extension or power ones, we all know how easily they can get in the way. Thanks to the special bottle compartments that wine totes include, you can easily place cords inside in order to have easy access to them when necessary.
Another way to use wine totes is still for groceries, but you can transport many other glass containers from the store, especially as they are more protected against potential damage thanks to the special bottle compartments within a wine tote’s design.
Along the same lines of organizing stuff around the house, you can use a good wine tote bag to store your cleaning supplies or tools, especially if you don’t have a dedicated workbench area around your house. The same goes for baby blankets, given that their shape and materials make them very easy to store in a wine tote.
While some might think that a wine tote is not necessarily an ideal item to use around children, the truth is that these handy bags can be used in many different ways to store kid’s toys or travel items. Things such as socks, pants, hair bows, or shirts can be easily placed in each compartment of a wine tote so that the little ones or you can easily find them when necessary.
Since we’re talking about alternative ways in which wine totes can be used, you can think about a picnic as well. You can safely store and transport things such as mustard, ketchup, or mayonnaise, as well as any other necessary condiments, while also making sure that you have everything you need in one bag and that you don’t forget anything before leaving the house.
You can also install a wine tote in your car, given that its compartments make it very useful in this context as well. We often need to keep various items organized inside the car, and such a bag can be the ideal way to easily get this done without spending additional money.
Therefore, there are many ways in which a wine tote can be used, which is why you shouldn’t overlook the importance that such an item can have either in your household or in the communication strategy for your brand.